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SEO stands for Search Engine Optimization.

Basically SEO is when you optimize your website in order for search engines to find it quickly, to crawl and analyze it correctly, and to rank it in the search results.

Usually, you try to optimize your website for one main keyword. So your website will appear in the search engines results for that keyword.

To help your website to rank for this main keyword, you can also use some related keywords called LSI keywords. Like this and eventually, your website will also appear in the search engine results for these related keywords.

Having a good optimization for your website requires taking into consideration two components, On-page optimization and Off-page optimization. When you apply these two components, your website will improve its ranking in search engines results meaning more natural traffic.

 

On-Page Optimization:

On-page optimization is related to the content of your website as well as its structure.

The structure of your website starts with a keyword. Once you’ve determined the main keyword you want to target, you need to use this keyword inside your website’s structure.

- You need your main keyword to appear in your domain name – URL, in your blog title, and in you blog description.
- You need your main keyword to appear in your title tag and your heading tag. Both title tag and heading tag are part of your website’s HTML structure.

They are used by Google to have a good understanding of your website’s description and structure. Make sure to have a site map as well as a good internal linking structure.

 

Once your website structure is optimized with your main keyword, you need to apply the second part of a good on-page optimization which is the content.

- Your content needs to be unique. You have to write some unique, original, and not duplicate articles. Search engines like to give their users good results and will reward you for original content.
- Depending on the keyword you are targeting, your article needs to have a proper keywords density, between 2% and 5%. You can use preferably your main keyword, but also some related keywords.

 

On-page optimization is just one piece of the SEO puzzle. The better your website’s structure and your content are, the better search engines will give you credit in their results.
But, to give even more power to your website, you need to implement off-page optimization.

 

Off-Page Optimization:

Off-page optimization is getting backlinks or inbound links to your website. Backlinks are links from others websites, ideally with a better ranking and that link back to your website.

Internet ranking system is like a popularity contest. When you first have your website on the search results, nobody knows your site because you have no backlinks. So there are no reasons for search engines to give you a good ranking.

But if you start having backlinks from sites with good ranking already, search engines will notice that your website links to popular websites. So it will give you a better ranking. The more links you have, the more popular your website become, the better ranking you website will have.

Depending on the site, you can link to your website with your URL or by using an anchor text. This anchor text will generally be the main keyword you want to rank for.

Your priority is to find some quality backlinks. That means backlinks from high PageRank websites with a better ranking than your website. A PageRank is a numeric value from 0 to 10 that Google assigns to any website. This value is based on the number of links a website receives.

 

You can get a wide variety of backlinks by using:

- Article Directories

- Blogs

- Doc Sharing Sites

- Forums Profiles

- Press Releases

- RSS Directories

- Social Bookmarking

- Video Sharing Sites

- Web 2.0 Sites

When you build some backlinks to your website, you have to take into consideration two important components. First, you need quality backlinks. And second you need to get backlinks from different sources. On Google’s eyes, your link building efforts need to be as natural as possible.

 

If you properly apply these On-page optimization and Off-page optimization principles to your website, you will definitively see some results in your ranking.

 

With this article, I hope that I gave you a better understanding of what SEO is. By the way, this is a general introduction to SEO and I will certainly develop each subcomponents in future articles.

Please, leave comments and don’t hesitate to share this article if you liked it.

Sebastian

 

This book is “THE classic” among motivational and personal development books. It’s probably one of the best books I have ever read.

I was actually surprised when I purchased my copy, that one of the member staff from the book shop didn’t know about this book and the fact that it was a bestseller. Indeed, “Think & Grow Rich” has already sold over 50 million copies all over the world and has been republished over and over. This book was first published in 1937.

 

The author, Napoleon Hill, studied life of hundreds of some of the most successful people who ever lived to find why they were successful.

The reality is these successful people are no different from you and me. They just act differently.

During 13 steps, Napoleon Hill helps you to see the real potential that anybody has. It gives you a lot of facts, principles and ideas to stimulate you and help you to really start to reach your goals.

And more important, he guides you through an entire process of success.

 

One of the main principles of any success is to actually set up a plan. You can have any goal you want, but, you have to have a plan in order to reach this goal.

A constant principle told in “Think & Grow Rich” can be compared nowadays to the general principal of what is called NLP, Neuro-Linguistic Programming:

If you want to change your life, you first have to change your thoughts.

Above all else, success comes from a mindset.

 

If you have only one book to read from now, this is the one I would recommend especially if you are on the internet marketing business.

But “Think & Grow Rich” is not just a book about making money. The great thing about it is that its principles and concepts can be applied to any area of your life.

So, this is a must read for anybody.

I suggest you to buy the hard cover pocket copy of the book. I have mine and I carry it wherever I go.

Read a chapter every day. Thereby, you will have time to absorb the concepts.

And as soon as you finish the book, read it again. Every time you will read it, not only you will discover new things, but it will keep you motivated to keep taking action.

 

I really recommend this book. But, as for anything, the principles told in it will work only if you apply them in your daily life.

Success is about mindset first. Then it’s about taking action.

So if you want to take action, the best beginning would be to read “Think & Grow Rich”. You won’t regret it.

Have a nice day and a nice read.

Sebastian

 

If you read my free eBook, you certainly noticed that in the “Article Promotion” section, I wrote about the fact that you need to write an article of at least 400 words.

I wanted to give you a link that will allow you to easily check the number of words you have in any text. The website is called Word Count Tool:

http://www.wordcounttool.com

As the site mentions, you just have to copy paste your text inside the big white box, click “Submit” and you will instantly have the exact number of words of your text.

You would like to know how many words you have in a text in order to quickly check the length of your article and see if it meets the criteria of the Article Submission Guidelines from the different article directories such as Ezine Article or Go Articles.

And to verify that you have the same article length that you have ordered, if you decide to outsource the writing process.

 

 

Another very useful website is Live Keyword Analysis:

http://www.live-keyword-analysis.com

This site is even better. It lets you check the exact keyword density on any text or article.

Copy and paste your text, write up to three keywords, and you will have instant keyword density percentage for these keywords.

This is essential especially if you want to write articles for search engine optimization purposes.

Another way to use this tool is for analyzing the competition. You can check websites that are on the Google’s first results, look at their keyword density and see if they are optimized.

I suggest you to bookmark these two sites since you will certainly use them again.

Sebastian